Strategically Managing PPC Campaigns in Adwords [PODCAST]

Strategically Managing PPC Campaigns in Adwords [PODCAST] When your potential customers are looking for your product or service, how do you think they find it? Right, they usually start with Google. In order for them to find you, you need to show up in those search results. Have you wondered how to do that? Today, we’re talking to ’s own Rachel Wiinanen, our inbound marketer. She works a lot with AdWords, creating ads that will lead to click-throughs and lead to conversion. Today she’s going to tell us all about targeting the right keywords, writing engaging messaging, and optimizing your landing pages. She’ll also talk to us about what metrics to measure and share her thoughts on budgeting and goal-setting. You won’t want to miss this episode! Some of the highlights of the show include: Rachel’s job description and mission at . Rachel’s strategy for attracting the right audience through AdWords. Thoughts on writing great ad copy that gets clicks, as well as why testing is so important. How Rachel works with landing pages to boost the conversion rate. What Rachel measures when analyzing campaigns: trial acquisition cost, click-through rate, and more. She also talks about how she monitors various metrics. How to determine a budget when it comes to ads. Rachel’s best advice for someone who is new to AdWords and is just getting started. Quotes by Rachel: â€Å"Nothing is perfect, just test away. Test, test, test. There have been tons of times where I didn’t think an ad would perform very well and then outperforms other comparable ads by double.† â€Å"Things are always going to change. You’re always going to want to get more specific, more focused, more precise.† â€Å"My best advice for someone who’s new to AdWords would be don’t be afraid to test new things.†

Bouncebackability

Bouncebackability Bouncebackability Bouncebackability By Maeve Maddox Reader Graham Broadley is apparently scratching his head over a word thats recently been admitted to the pages of the venerable OED: I was watching the French Open tennis tournament the other day and heard the commentator say the word bounce-back-ability had made it into the OED this year. Can you confirm this is true? And if it is how an earth does such a word gain acceptability into a dictionary? Its not as if  its  widely in  use. Id never heard the word before, but Im not a sports fan. The word is out there a Google search turned up 26,900 hitsbut Im as speechless as Graham to know that bouncebackability is in the OED. Heres the entry: bouncebackability, n. chiefly sport: The capacity to recover quickly or fully from a setback, bad situation, etc. [1961 Times Recorder (Zanesville, Ohio) 18 Apr. 2B/1 The Tribe demonstrated its bounce-back ability in a three-game series with Washington, taking the set 2-1.] 1972 Manitowoc (Wisconsin) Herald-Times 25 May M3/2 The ‘bounce-back-ability’ is a valuable asset to the manager. 1991 Economist 5 Oct. 20/2 New York will again demonstrate its bouncebackability. 2005 Daily Record (Glasgow) (Nexis) 13 Apr. 3 We then showed some true bouncebackability when we equalised with a fine header from Christie. Curiously enough, although the word has been in use in the U.S. since 1961, Merriam-Webster has so far not added it to that extremely tolerant American dictionary. (I subscribe to the online unabridged edition and its not in there.) This from the MacMillan English Dictionary: In 2004, a phrasal verb has made its mark on the language again, though not by being intrinsically ‘new’, but by spawning a ‘new’ noun. The established intransitive phrasal verb bounce back, meaning ‘to become successful again after something bad has happened’ has formed the basis of a new derivative bouncebackability, an uncountable noun which apparently fills a gap in the language for describing a person’s ability to succeed again after a period of being unsuccessful. I guess bouncebackability is what Bill Clinton, the Comeback Kid, had in 1992 but there wasnt a word for it yet. And of course, Joe Montana had it way before that. I wonder why nobody thought to coin comebackability. I guess one answer to Grahams question could be that even an odd word can gain entry to a dictionary when its perceived by the lexicographer in charge as describing a concept for which no other suitable word exists. Can anyone suggest an already existing word that describes the concept of bouncebackability? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)The Writing ProcessPresent Participle as Adjective

Authoritarian Approach to Management Assignment

Authoritarian Approach to Management - Assignment Example The researcher states that the authoritarian approach to management builds high walls between management and employees which impedes development for the department. The old adage "two heads are better than one" certainly applies to such a management problem. It is necessary that management realizes the contributions of employees to the success of operations and their ideas or thoughts or opinions must not go unheard because suggestions coming from the men themselves doing the job are the most realistic ideas to be considered. Apart from the fact that an authoritarian management approach problematically impedes development, such a problem also raise the issue of growth on the part of the employees. Employment should contribute to the growth and maturity of an individual. However, when a problematic authoritarian management approach is used, employee development is difficult to achieve. When employee development is not promoted in a particular working environment, therefore there is no room for competitiveness. Such is an injustice towards employees and affects the total impression about the country's workers. When companies and/or government agencies/departments refuse to foster competitiveness towards its employees, the country will face problems in the fast pace of globalization. The alternative that exists to resolve the problem is to provide management training for directors and management teams to provide a wider perspective on management. Training for high ranking officials are quite unpopular however, it must be realized that management people are in most need for training to acknowledge a viewpoint outside of their own, to introduce a new practice to create a better environment, adopt an approach shared by other management trainees which have been a proven successful approach. All these and more are learned in training. Thus, with an authoritarian approach, training as an alternative to resolve the problem may open opportunities for change. Change that, will empower employees to open doors to success and develop competitiveness amongst employees. The likely consequence of the alternative which had been identified (training for high ranked officials/management) is adopting change as the training open doors of opportunities for fresh ideas, and leadership education. Chances for authoritarian management will open to change and accept suggestions, the language of "we" instead of "I". Training makes a difference to create a better and more accommodating environment due to the realization made by the officials and managers during the process of the training. The consequence to develop competitive employees, contributing to the growth and development of the department where they are assigned.

Chinas Economic Advantages Essay Example | Topics and Well Written Essays - 1000 words

Chinas Economic Advantages - Essay Example The Mongols promoted trade in China by offering security to caravan traders who were moving long distances for an exchange of goods and services. They guarded the path which cut from Asia to Russia hence ensuring the safety of caravans from robbers who instilled fear on the earlier traders. The Mongols were united under Yuan and were well organized both in war and in trade. Their emergence reshaped China, rising from a humble nation to one that caught the world’s attention with its commerce and highly advanced technology. Added to China’s advantage was the fact that it had a large population which provided labor and ready market for its produced goods. Its population offered a great advantage to traders who channeled their goods to China since there was a large market with willing buyers and willing sellers dealing in silk and other products. Slaves were in abundance for exchange. Another factor which boosted Chinese expansion of trade was the opening of the Silk Road. The Silk Road covered parts of the Middle East and extended to parts of Russia. The road was a convenient way through which traders could transport their goods to and from China to their destination. Another factor that made China thrive in trade is the kind of political peace it enjoyed under the Mongol’s Yuan dynasty. Being a dynasty with a strong political background, China enjoyed a peace and was free from external attack. The Mongols were an organized lot with a strong military base; a factor which had a direct impact on trade.... Added to China’s advantage was the fact that it had a large population which provided labor and ready market for its produced goods. Its population offered a great advantage to traders who channeled their goods to China since there was large market with willing buyers and willing sellers dealing in silk and other products. Slaves were in abundance for exchange. Another factor which boosted Chinese expansion of trade was the opening of the Silk Road. The Silk Road covered parts of the Middle East and extended to parts of Russia. The road was a convenient way through which traders could transport their goods to and from China to their destination. This was a boost to the growing influence of China as a hub of commerce in the world. Another factor that made China thrive in trade is the kind of political peace it enjoyed under the Mongol’s Yuan dynasty. Being a dynasty with strong political background, China enjoyed peace and was free from external attack. The Mongols were an organized lot with strong military base; a factor which had a direct impact on trade. China’s economic meltdown came as a result of a number of factors. It is important to look at such factors in relation to their effect not only in China but also in other countries that formed part of Eurasian trade. The most known cause for the decline in China’s economic strength is the emergence of the Black Death. It is believed that the plague commonly known as the Black Death began its spread from the Chinese Mongols, spreading all the way to other parts of Europe and many parts of the Middle East (Lin 19). The Black Death also known as the bubonic plague fuelled the collapse of Yuan dynasty. It is

Setting up a business - new business case study questions Essay Example for Free

Setting up a business new business case study questions Essay AO1: Knowledge AO2: Application and analysis: developing your explanation and using examples relevant to Josefs business. Explain two ways in which a bank can help a new business such as Josefs (4 marks) The first way in which a bank can help Josef is by giving him a loan of à ¯Ã‚ ¿Ã‚ ½10,000 to help him to set up his business, there are many start up costs ie: equipment and computers that he will need to cover and it is important that he has enough money. Another way they can help is by offering advice; the bank can appoint a small business advisor as Josef is a young, inexperienced small business owner, they can help him with financial issues, keeping records and taxes. Would completing a business plan make sure that Josefs business was successful? Give reason for your answer. (9 marks) AO1: Kn. 1 mark AO2: App 2 marks (explain and developing your point, with examples relevant to Josefs business AO3 / AO4: Evaluation: Justify (give reasons) your ideas. Drawing up a business plan would certainly help Josefs business but it does not guarantee its success. It is important for Josef to put together a plan as it helps him realise everything that needs to be done, for example, all the different market research and promotions. He will also put together forecasts for cash flow and budgets and this will help him foresee any problems so therefore he can organise an overdraft for that time. The business plan will certainly help him obtain a loan which will allow him to invest the money into developing his service and keeping ahead of the competition this will help him be successful. On the other hand the business plan may not be accurate and could lead to bad decision making. The banks may not have faith in his business idea and may not lend him money, therefore not having cash in his business to cover all his start up costs. More importantly he may not run the business very well and this will lead to many problems further down the line. I think a business plan is very important to guide an entrepreneur but it must also be flexible and reviewed over time. Explain two reasons why someone might choose to buy a franchise from The Greenhouse (5 marks) AO1: Kn: state reasons AO2: Ap An give the benefits and provide a detailed explanation using examples from the case study As stated in the case study the Greenhouse restaurants are known for their quality food and quality service, the business is already a success and an entrepreneur maybe interested because they know the business will do well because of its excellent reputation, it is seen as less of a risk. Another benefit of owning the Greenhouse franchise is that an entrepreneur will receive training from the franchiser, much of the hard work is done in terms of marketing and design of the restaurants and menus etc this will save an entrepreneur a lot of cost and therefore allowing them to enjoy higher profit margins. Phil and Sandra are thinking of offering higher wages than those paid in other restaurants. Do you think that this is the best way to motivate staff? Give reasons for your answer. (9 marks) AO1: Kn. 1 mark AO2: App 2 marks (explain and developing your point, with examples relevant to the business) AO3 / AO4: Evaluation: 6 marks Justify (give reasons) your ideas. There are many ways in which Phil and Sandra can try to motivate their workforce to work harder. Offering higher wages is just one way and in many cases can be appropriate. Money is the main motivate for many people, especially those employed in the low wage catering industry and if wages increase your workers are less likely to leave and more likely to feel happier in the work place and work more productively. Some people view wages as an indication of their worth however many other people and theorists believe that other things are just as important, such as free health insurance, being recognised for hard work through rewards such as employee of the month and also given trust and extra responsibility. All of these are important in building confidence of your workforce and therefore an effective workforce. Although money is a motivator for some it could increase the costs of Phils and Sandras business and they maybe better off choosing other non-monetary methods to ensure they make as much profit as they can. Explain why batch production might be a better way for Connie to make cakes (5 marks) AO1: Kn: state reasons AO2: Ap An give the benefits and provide a detailed explanation using examples from the case study Connie makes different types of cakes, birthday, weddings and other occasions, if she bakes them in batches than it will be more efficient as it can save on costs ie: cooking fuel. It will also save a lot of time as baking one individual cake at a time would take much longer than if they were baked in batches. Being more efficient will save money and help connie make more profit.

Emily Dickinsons Works Essay -- Emily Dickinson Poet Essays

Emily Dickinson's Works There is a life in Emily Dickinson’s poems, readers have found. Although one may not completely understand her as a legend, a writer, or as a part of literature books, she is considered one of America’s greatest poets. While unknown answers may not be revealed about her, secrets may not be told, nor any new discoveries made, evidence from books and articles showing Emily Dickinson’s experiences and hardships exists. Critic Paul J. Ferlazzo describes her writings: â€Å"Many students and casual readers of her poetry have enjoyed hearing tales about her which remind them of storybook heroines locked in castles, of beautiful maidens cruelty relegated to a life of drudgery and obscurity, of genius so great that all the world’s suppression cannot deny its flowering.† 1 Many researchers ignore the bases of her writings, her life, and her dreams. Fascinated by many works examining the life and writings of Emily Dickinson, some may find that Dickinson’s trials at a young age are the basis of many assumptions today. The facts of her childhood and young adult life are few and simple,but the interpretations are many and complex. She was born in Amherst Massachusetts, a small farming town which had a college and a hat factory; she seldom left her home town. Even though she was claimed to be a high-spirited and active young woman, Dickinson began to withdraw from society in the 1850’s; virtually her only contact with her friends came to be made through letters. Wendy Martin, a critic of Emily Dickinson, discusses Dickinson’s choice of seclusion: â€Å"...as a young woman, Dickinson rejected these comforting traditions, [anxiety, helplessness, anger, confusion, desperation, fears, and frustrations] resisted ma... ... Endnotes 1) Ferlazzo, Paul J. Pg. 13 2) Martin, Wendy Pg. 79 3) Ferlazzo, Paul J. Pg. 19 4) Martin, Wendy Pg. 84 5) Keller, Karl Pg. 205 6) Martin, Wendy Pg. 86 7) Ferlazzo, Paul J. Pg. 32 8) Wells, Henry W. Pg. 257-258 9) Pollitt, Josephine E. Pg. 72 10) Ferlazzo, Paul J. Pg. 35 11) Faust, Langdon Lynne Pg. 164 12) Griffith, Clark Pg. 140 13) Cody, John Pg. 212 14) Ferlazzo, Paul J. Pg. 41 15) Higginson, Thomas Wentworth Pg. 444 16) The Readers Companion to American History Pg. 1 17) Cody, John Pg. 160 18) Lindburg- Seyersted, Brita Pg. 57 11) Faust, Langdon Lynne Pg. 164

Business Model and Strategic Plan Essay

Advance Idea Mechanics is the new military weapon division of The Renco Group Inc. It is a promising addition that is designed to take its parent company to brand new heights in prestige and financial stability. In previous drafts, we outlined what Advance Idea Mechanics could do for its shareholders, now it is time to analyze how it compares to the vision and the strategic goals of The Renco Group Inc. Balanced Scorecard and Communication Plan The balanced scorecard is a strategic planning and management system that is used significantly in business and industry, government, and nonprofit organizations worldwide to line up business activities to the vision and strategy of the organization, improve internal and external communications, and observe organization performance against strategic goals. It is â€Å"A set of four measures directly linked to a company’s growth† (Pearce & Robinson, 2009, p. 202). Here is a picture of how Advance Idea Mechanics matches up with The Renco Group Inc. vision and strategy. Financial Perspective – Shareholder’s Value The Balanced Scorecard or â€Å"dashboard† is a tool that gives managers and executives a â€Å"balanced† view of what the company is doing on the business side and how they are performing within the scope to the vision and strategy of the organization. The main responsibility of the company is to increase net revenue and achieve financial constancy while providing the best product and service at a reasonable price, on condition that customer satisfaction is met. To appraise the financial constancy of an organization, it is essential to compute the operating cost, growth income and return on interest and capital, and earnings per share. By utilizing efficient  processes we will be able to reduce expenses by lowering costs, improving on-stream time, and growing revenues. Advance Idea Mechanics new â€Å"state of the art† platform and processes will surely please The Remco Group Inc. as well as their shareholders of their financial viability. Customer Value Perspective If a business customer is satisfied, then a business knows that it is successful. Delivering uniformity in the price and superiority in your product helps to give the company an edge, over the competition, in the market, separating the company’s product by brand name or a particular image. This is how each company attracts the consumers, and builds hopefully, a long-term business relationship with the customer. Advance Idea Mechanics is doing that with the government by giving them the most advance products on the military stage. They not only sell a unique product, but they also provide a service, that no matter what their device encounters, Advance Idea Mechanics will provide a solution. Since our products will be in war torn areas it is important to know that safety of the people who use our product will be one of our main objectives. Advance Idea Mechanics wants to make sure that our clients leave their vehicles the same way they got in their vehicles. Advance Idea Mechanics will do on-going surveys to see what we can do to improve on the safety, care, comfort, and reliability of all the products we make. There will be a team operating twenty four hours a day to address any concerns that our clients might have. At Advance Idea Mechanics customer satisfaction is number one. Internal Business Process When it comes to customer satisfaction strategic planning is a must. It is used to raise customers and to present new products and to improving business capabilities. It is critical that we describe what our strategy is and use this to increase market share. By understanding our position, the company will be able to have the power it needs to evaluate its performance and line up with the vision and mission statement of the corporation. There will be internal audits of the goals and performance of the company, conducted daily, to monitor the balance scorecard to make any adjustments needed to have a flawless process, always keeping the concern of  the client at important. The Renco Group Inc. and its subsidiary, Advance Idea Mechanics, understand that the United States is a larger and powerful client and the earning potentials from this alliance can be huge. This is why it is important that we look at every metric to ensure that we are doing everything we can to satisfy the governme nt and stay loyal to our mission and vision. Learning and Growth Perspective The final piece of the Balance Scorecard is the learning and growth process. It is here that the vision aligns flawlessly with the company’s so that it can gain an aggressive upper hand and position in the marketplace. It focuses on the expansion and success of the business, and it focuses on the interior and exterior public, their thoughts and actions. The Renco Group Inc. and Advance Idea Mechanics use the Balance Scorecard as a tool to help the company to maintain its standing and also promote technological improvements. Advance Idea Mechanics will be a division that lives in the world of technological development and without it; it will be just another company. This is why one of the main changes that this perspective brings is an emphasis on employee training, to make ready for action employees, which will constantly improve their knowledge base and make them an effective part of our new vision. The second word in Advance Idea Mechanics is â€Å"idea† and we hope we can pull some of our inspiration from the people who work within the company. With a new division, fresh ideas, and a plan for internal employee training, The Remco Group Inc and Advance Idea Mechanics see no reason why we will not have great employee retention and a spirited workforce. Conclusion Advance Idea Mechanics is a new dream, but it is predicated on an idea that got its start from The Remco Group Inc. founding business. By using the Balance Scorecard and using the Communication Plan we know that we can implement strategic plan that will adhere to the principles outlined by the company’s vision and mission statements. It will take all four perspectives: Financial, Customer Perspective, Internal Business Process and Learning and Growth to move the company to the next level, but with monitoring and adjustments, shareholders will reap the benefits when the day is done. References Pearce II, J. A., & Robinson, R. B. (2009). Strategic Management: Formulation, Implementation and Control (11th ed.). New York, NY: McGraw-Hill. The Renco Group Inc.. (2014). Retrieved from http://rencogroup.net/index.php

Protect Children on the Internet Essay

As technology and the internet continue to make advancements and are more commonly available to children in school classrooms and public libraries for educational purposes, the need to protect and monitor our children online has also advanced. Congress has continued to pass such laws as COPPA, CIPA, SOX, and FERPA as an attempt to filter obscene and violent content while protecting children’s personally identifiable information. The Children’s Online Privacy Protection Act (COPPA) of 1998, 5 U.S.C. 6501-6505 imposes certain restrictions and requirements on operators of websites or any online services directed to children under 13 years old without the parents’ consent. The Children’s Internet Protection Act CIPA was enacted by congress in 2000 to formally address any concerns about children’s access to obscene or harmful content on the internet. The Sarbanes-Oxley Act (SOX) was passed by Congress on July 30, 2002; it was designed to oversee the fina ncial reporting and auditing for financial professionals and pursues legislative auditing requirements to improve accuracy and reliability of corporate disclosures. Family Educational Rights and Privacy Act of 1974 (FERPA) is a federal law that is administered by the Family Policy Compliance Office in the US Department of Education and was designed to give parents certain rights with respect to children’s educational records. These rights transfer to the student when he or she reaches the age of 18 or attends a school beyond the high school level. As the need continues to grow for more protection of our children on the internet, the need for ongoing monitoring and auditing programs continues to grow with it. Content filtering and the protection of personally identifiable information of our children are only the first steps in protecting our children on the internet.

Whats Eating Gilbert Grape1 essays

Whats Eating Gilbert Grape1 essays Whats Eating Gilbert Grape portrays a family that is dealing with the trials, tribulations, and also great times of having a member with a disability. The Grape family consists of Gilbert, Ellen, Amy, Mama, and of course, Arnie. The Grape family lives in an isolated town of Endora in a house that seems to be in shambles since their father died. In the beginning, Gilberts voiceover states that living in Endora is like dancing to no music, which one can definitely relate to after viewing this touching film. Gilbert Grape is a young man that has been impeded by more burdens than any man ought to have in an entire lifetime. He stocks shelves and delivers groceries for a local store, Lamsons Grocery, whose business has been deserted by the new supermarket in town. The movie begins with the yearly ritual of Gilbert and Arnie watching the caravans that pass along the road. Gilberts adversity seems to have started when his father hung himself seventeen years ago in their basement, which in turn drove his mother to obesity and a life confined to only their home. His mother has become a burden on him and he feels ashamed and humiliated by her. Gilbert even regards to his mother as a beached whale, and at one point lifts a young boy to the window to experience the sight of her. Gilberts mother is not his only complication; he is having an aimless affair with a frustrated housewife, Betty Carver, whose rash sexual demands have placed much apprehension on him. Gilberts brother Arnie, who is mentally challenged, needs constant supervision, which places many ongoing responsibilities on Gilbert, as well. His oldest sister, Amy, is a very caring woman that tries to take on many responsibilities herself and the youngest sister Ellen, who is only fifteen, has many issues with her family that she is trying to ...

The Crimes of Margaret Allen

The Crimes of Margaret Allen On February 5, 2005, Wenda Wright was cleaning the home of Margaret Allen when Allens purse containing $2,000 turned up missing. Allen was furious about the missing money and accused Wright of stealing it. When Wright denied it and tried to leave, Allen struck her in the head, causing her to fall to the floor. Determined to get the housekeeper to confess, Wright asked her 17-year-old nephew Quinton Allen, to bind Wrights wrists and legs with a belt. Allen then beat and tortured Wright for over two hours with bleach, fingernail polish remover, rubbing alcohol and hair spritz, which she poured onto her face and down her throat. Begging for Her Life Barely able to breathe, Wright begged Allen to let her go. Her cries for help woke up one of Allens children who walked into the room and witnessed what was happening. Allen instructed the child to rip off a piece of duct tape that she tried to put over Wrights mouth, but because her face was so wet the tape did not stick. Allen then strangled Wright to death with a belt. Allen, her nephew, and Allens roommate, James Martin, buried Wrights body in a shallow grave off the highway. Later Quinton Allen went to the police and confessed to his part in the murder and led authorities to where they buried the body.​ Margaret Allen was arrested and charged with first-degree murder and kidnapping. Autopsy Report During Allens trial, forensic pathologist and chief medical examiner for  Brevard County, Florida, Dr. Sajid Qaiser, testified about the results of the autopsy performed on Wenda Wright. According to the report, Wright had multiple bruising on her face, the front, and back of her ear, her left torso, and all over her left side, trunk, right hand, thigh, knee,  left eyebrow, forehead, upper arm, and shoulder area.   Wright’s wrists and neck showed signs of ligation, which meant she was hung or something was tied tightly around those areas. Based on these discoveries, he concluded that Wright died as a result of homicidal violence. The jury found Allen guilty of first-degree murder and kidnapping.   Penalty Phase During the penalty phase of the trial, Dr. Michael Gebel, a neurological physician, testified that he had discovered that Allen suffered over the years from multiple head injuries. He said that she had significant intracranial injuries and was at the lower end of intellectual capacity. He went on to say that Allens organic brain injury likely destroyed her impulsive control and her ability to control her moods. Because of this, Dr. Gebel felt that Allen would be unable to see that her attack on Wright was a criminal act. Dr. Joseph Wu, a neuropsychiatry and brain imaging specialist, also testified that Allen was given a PET scan and that at least 10 traumatic brain injuries were found, including damage to the frontal lobe. A damaged frontal lobe affects impulse control, judgment, and mood  regulation. Due to this, he felt that Allen would not be able to follow the rules of society regarding conduct. Other witnesses, including family members, testified that Allen was subjected to a lot of abuse as a child and had a tough and violent life. Allen testified on her own behalf and recounted that she had suffered multiple head injuries from being beaten as a child. Victim Impact Testimony Wenda Wright’s domestic partner, Johnny  Dublin, testified that Wright was a good person and that Wright believed that she and Allen were good friends. Other family members gave impact statements regarding the impact Wrights murder had on the family. Despite the medical findings, the  jury recommended a sentence of death in a unanimous vote.  Circuit Judge George Maxwell followed the jurys recommendations and sentenced  Allen  to death for the murder of Wenda Wright. On July 11, 2013, the Supreme Court of Florida upheld the conviction and the death sentence. Co-Defendants Quinton Allen was found guilty of second-degree murder and received a 15-year sentence. James Martin was sentenced to 60 months in prison for his help in burying Wrights body.

Why U.S automobile company such as Ford had great lost in 2006 and how Essay

Why U.S automobile company such as Ford had great lost in 2006 and how it influences on the U.S auto market - Essay Example (Isidore) Plans to cut-off more jobs were also announced and more than half of its U.S. hourly workforce had already agreed to take one of its buy-out schemes in the next few months. For the first time, Ford Motors is mortgaging its total assets to finance all of this restructuring. It hopes to raise $18 billion from its factories, equipment, office buildings, patents and trademarks, and stakes in subsidiaries; an amount that exceeds the company's total market value of all its outstanding stock by more than $2 billion. This move has never been done before as Ford Motors' credit line has always been good and it can borrow money without mortgaging its assets (Bunkley) So what is really happening to Ford Motors and the U.S. automobile industry as a whole Why is it losing so much while its overseas counterparts like Toyota and Honda, are moving towards the opposite direction Declined Sales, Quality Issues, Marketing Strategy, Labor Cost Discrepancies, Productivity and Currency Exchange Rates are the principal factors. Declined Sales - Overseas Automobile makers share in the U.S. market had steadily grown through the years. Chart 1 shows how Japan and the European markets had slowly crept up in market share from the 70s to the present, a trend that had Toyota surpassed Ford Motors as being the second biggest seller of automobiles in the U.S. This loss in the market share however, is not experienced by Ford Motors alone but by practically all U.S. automobile manufacturers as well. Honda has exceeded Chrysler in sales and is almost catching up with Ford. On the other hand, General Motors has not had the lowest share in new car and light truck sales since the 1920s. (Train & Winston) The pickup trucks, though still considered as the nation's best selling vehicle, also experienced very low consumer demand in 2006. Ford Motors' F-series pickups, regarded as one of its main product lines had a major sales drop exceeding 100,000 units. (Isidore) This shows the magnitude of the dire state the U.S. car makers are facing. With surging oil prices in the world market, consumers are opting for the more fuel efficient smaller cars, vehicles that does not guzzle gasoline like light trucks do. With this preference shift, U.S. automakers, such as Ford Motors are left with many truck factories that can't afford to be operational but stay inactive. Adjusting to the changes, U.S. car makers are not only closing their truck factories but have re-focused towards the smaller "cross-over" type cars which are scaled down versions of SUV. While GM announced its plans to shift towards building more small vehicles in the Beijing auto show last year, Ford Motors also confirmed that it will cease its Freestar minivan production and redirect its focus on building more crossover vehicles (CBC) Quality Issue - Sales drop due to quality issues is totally another story. Of this year's "Top Picks" lists based on the annual Consumer report, all picks are vehicles made by Japanese automakers. It has been two years in a row that no American cars made it to the list. To merit a Consumer Reports' recommendation to the "Top Pick", the car must pass certain criteria like reliability, safety,

Why All the Management Needs to Have a Strong Strategic Preparation Research Paper

Why All the Management Needs to Have a Strong Strategic Preparation - Research Paper Example There is one constituent of an organisation’s risk management structure that includes every little aspect of a company that is Operational Risk Management. Operational risk is so important that it can demolish a business, via fiscal loss, or operating capacity or loss of repute. However, there are still some organisations where operational risk management is not taken as an important issue as it should be seen. (Kotter, 2007) The possibility of loss due to insufficient or unsuccessful internal practices, people and operations or because of exterior events is known as Operational risk. Operational risks also take in legal issues, nevertheless, they do not include strategic risk. Management of Operational risk is extremely crucial for a business. If there is no operational management, there is no surety that a business is being managed on a protected and principled basis. It is most significant for a company to manage Operational risk as both the first and last risk. (Hannagan, 2002, 18) Developing a detailed strategic plan may or may not be viable or even appropriate, depending on the size of the organisation, the size of the projects, and other factors. Nevertheless, a planning process ensures that: Each organisation needs to determine the extent to which it needs a formal strategic plan versus direct-to-implementation plans. Either way, the goal is to drive management in response to the corporate strategy, not have it be based on any "wow" factor or a perception that it will benefit the organisation. (Salisbury, 2008, 18) Business environment alters with time, hence management must acclimatize and modify incrementally too when periodic transformational change is compulsory. (Hebson, 209, 32) All strategy starts with the organisation's corporate strategic plan, which lays out the overall objectives for the organisation, including its business mix, growth goals, and risk tolerance.